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Gorenje acquires Asko Appliances Group
Details to be released 17 August
Slovenian manufacturer Gorenje has concluded a contract for the acquisition of premium Swedish MDA provider Asko Appliances Group. The purchase price has not been revealed.
Gorenje said in a statement that “several important synergies are achieved for both companies with the possibility of faster growth.”
Gorenje already has a foothold in the Swedish market and is “realising its strategy as a fast-growing pan-European player.”
Asko produces dishwashers, washing machines and tumble dryers in Vara, Sweden and cookers, ovens and ironing systems in Lahti, Finland. The brand also has a niche range of professional products for the semi-commercial market.
The acquisition of Asko, which was formerly owned by Italy’s Antonio Merloni Group, will give Gorenje further access to the Nordic countries and to North American and Australian markets. Gorenje said the move gains it “another prestigious brand for the group.”
Details of acquisition will be released on 17 August 2010.
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